As a new player myself who only started last week I was going to post something similar under suggestions.
I am actually enjoying the game, however my initial impressions are that the actual starter packs at 12k IP are far too much, considering you only get IP for the first campaign of each faction, it just doesn't make sense to me that the others don't give IP.
I played the first mission on each faction and chose the CoV starter pack (which isn't the actual starter pack you can purchase (again doesn't make sense)). I don't play a lot but have played about 50% of the campaign and played a couple of merged deck games against others for the daily win and have 4400 IP currently, about a third of the way to a starter pack in a week.
I don't feel you get a sense of which starter pack to pick from just playing the first mission of each faction and in fact I didn't claim the reward until I had done the first three of each, and even now still not sure I picked the right one for me, but will never know as playing the other missions you don't even play that factions decks, I now chose my own deck and ended up playing against some undead guys and not the faction whose missions I picked, so the campaign storyline doesn't make sense either.
My suggestions as a new player are that either IP is awarded for every campaign mission or the starter packs are reduced in cost, so they are achievable in a week of playing. Though reducing them in cost will mean they can all be got quickly, awarding IP from campaign missions means people can only get one of them which is probably the best way.
The campaign needs to be re-done so that when I pick the Flame Dawn missions for example I'm fighting the Flame Dawn or I use a pre-made deck as the Flame Dawn, this will help people further understand the factions as the first 3 missions isn't enough. At the moment I'm playing my deck (no warpath in it) and fighting say the zombies in the Warpath campaign as an example. How is that anything to do with the Warpath story??
As for multiplayer, with no current matchmaking system I feel the only way to be competitive and earn my daily bonus is with merged decks, but sometimes I can be queuing for a while before a game is found as not many play it. As for grinding games against the AL for IP, yes we could do that but how is that fun? especially when the campaign is basically grinding against the AL anyway but with no IP reward.
For what its worth I'm loving the game and hope it carries one, I will be buying $50 of currency on payday to buy all the starter packs, and some RISE boosters, but these are my impressions as a new player. (or maybe the whole point is to encourage people to buy starter packs with money)